The Rise of AI-powered Search: What You Need to Know + Key SEO Strategies

20. February 202521. February 2025 by Lee Wilson • SEO

In recent months, advancements in AI technology, such as ChatGPT search, Google’s AI Overviews, Perplexity, and many others, have excited and concerned the SEO community. With AI-powered search capabilities developing so quickly, it's no wonder ...

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Frequent SEO issues on multilingual websites and how to fix them

16. January 202516. January 2025 by Matt Tutt • SEO

Operating a multilingual website that effectively serves diverse audiences while achieving strong visibility on Google is no small feat. International SEO presents unique challenges, particularly for multilingual sites, making it one of the most c...

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Crawl Budget Optimization: How to Improve the Crawling of Your Website

19. December 202419. December 2024 by Prerender Team • SEO

To get your web pages ranked on search engine result pages (SERPs), they first need to be crawled and indexed by search engines like Google. However, Google has limited resources and can't index every page on the internet. This is where the concept o...

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Tested: Is Webflow Good For SEO in 2024?

3. December 20243. December 2024 by Armin Ramoser • SEO

In our article series on the world’s most popular CMS systems, we tested the on-page SEO capabilities of 5 popular CMS. We have been updating these tests for 2024 over the past weeks. We took a close look at Wix, Squarespace, GoDaddy, WordPress,...

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How to Run a Complete Local SEO Audit to Maintain and Improve your Local Search Presence

13. November 202413. November 2024 by Lee Wilson • Local SEO

Building a strong local search presence is challenging enough, but maintaining it can be just as difficult. You can have the best content, the strongest backlinks, and glowing customer reviews, but without the right care and steps to optimise them...

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Revealed: Which CMS Is Best For SEO in 2024?

21. October 202421. October 2024 by David McSweeney • SEO

During the past few months, we’ve been testing the SEO capabilities of the world’s most popular CMS systems in 2024. We’ve been revealing the results of our individual tests as we go. And it’s safe to say that some CMS systems performed be...

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Tested: Is Joomla Good For SEO in 2024?

25. September 202421. October 2024 by David McSweeney • SEO

This is the fifth post in our series where we test the on-page SEO of the world’s most popular CMS systems. We previously covered WordPress, Wix, Squarespace, and GoDaddy. This time we’re turning our attention to Joomla. Specifically, Jooml...

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Tested: Is WordPress Good For SEO in 2024?

3. September 202421. October 2024 by David McSweeney • SEO

This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). In this article, we’re turning our attention t...

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Tested: Is GoDaddy’s Website Builder Good For SEO in 2024?

13. August 202421. October 2024 by David McSweeney • SEO

This is the third post in our series where we test the on-page SEO of the world’s most popular CMS systems. In parts 1 and 2 of the series, we tested Wix and Squarespace. The headlines: Wix offers decent control of on-page SEO, Squarespace not s...

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Tested: Is Squarespace Good For SEO in 2024?

30. July 202421. October 2024 by David McSweeney • SEO

This is the second post in our series where we test the on-page SEO of the world’s most popular CMS systems. In this part, we’re focusing on a popular CMS in the “click and go” small business website world; Squarespace, a CMS that currentl...

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Tested: Is Wix Good For SEO in 2024?

16. July 202421. October 2024 by David McSweeney • SEO

Wix has long had a bad rep for SEO. But is that bad rep still justified today? In this CMS series, we dig into the “out the box” on-page SEO of the world’s most popular CMS systems. We primarily focus on what you can (or can’t) do in ea...

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Duplicate Content Issues: Common Causes and How to Fix Them

21. May 202421. October 2024 by Jase Rodley • SEO

Duplicate content is a common issue for website owners and SEO professionals. It can lead to a myriad of problems, including reduced search engine visibility, diluted link equity and a frustrating user experience. Despite the name, your company's ...

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The Essential SEO Checklist For Your Small Business

16. April 202421. October 2024 by Lee Wilson • SEO, Small Business SEO

SEO can be challenging for all types of companies, but small businesses have it harder than most. Even if you’ve got a smaller budget and fewer resources available, you must work just as hard as bigger companies to rank well in search. It’s no...

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Rich Snippets: Everything You Need To Know

26. March 202421. October 2024 by David McSweeney • SEO

Want to learn how rich snippets can help you get more traffic from Google? You’re in the right place! In this guide, you’ll find out: how rich snippets will help your website stand out in today’s crowded search results, how to get...

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Latest SEO Trends to Keep an Eye on

11. March 202421. October 2024 by Alexander Rus • Content Marketing, SEO

The SEO landscape underwent significant changes in 2023, largely due to the AI revolution. These changes will continue to have an impact in 2024, especially with Google's new Search Generative Experience. It's clear that we can't just keep relying on...

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Google (Core) Updates: Everything you need to know

6. March 20247. January 2025 by seobility • SEO

Last updated on January 7, 2025 Have you seen your organic search traffic change drastically in a matter of hours or days? It’s possible that your website has been affected by a recent Google update. See the list of recent Google updates ...

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Search Intent: How to optimize your content for searchers’ needs

11. January 202417. January 2024 by Saša Ebach • Content Marketing, SEO

What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the...

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10 Tips for Optimizing User Signals

19. December 202319. December 2023 by Dennis Redder • SEO

User signals are visible signs that indicate whether or not visitors are satisfied with a website. That’s why optimizing these signals is closely related to improving the user experience (UX). Why is this so important? You can think of a posi...

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Switching from HTTP to HTTPS – Migration Guide

28. November 202322. May 2024 by seobility • SEO

HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites wit...

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Why are my competitors ranking higher on Google?

7. November 202322. February 2024 by Lee Wilson • SEO

As you might expect, there can be many reasons why specific competitors outrank you in organic search (SEO). In this article, I explore a number of the most common reasons and share practical advice to help you gain ground on your ever-changing compe...

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Google’s Helpful Content Updates: What You Need To Know

17. October 202316. August 2024 by seobility • SEO

Last updated on August 16, 2024 Promoting high-quality, people-first content in search has been one of Google’s top priorities for some time now. Google’s Helpful Content System, which was first introduced in their August 2022 Helpful Content ...

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SEO For Ecommerce Product Pages: How To Optimize For More Traffic And Conversions

25. September 202322. May 2024 by Dan Richardson • eCommerce SEO, SEO

Last updated on February 22, 2024 Category pages may be the big money makers on most eCommerce sites, but if you’re focusing all your SEO efforts on your category pages and putting no effort into optimizing your product pages, you’re losing ou...

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Keyword Research And Analysis: How To Find The Best Keywords For Your Website

28. August 202312. January 2024 by Saša Ebach • Content Marketing, SEO

Last updated on January 12, 2024. Which keywords do you want to rank for? To answer this question, a lot of SEOs like to follow their gut instinct. When starting out, this isn’t fundamentally wrong. But if you want to get the most out of keyword...

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Core Web Vitals: Everything You Need To Know

2. August 20231. February 2024 by David McSweeney • SEO

Last updated on February 1, 2024. Core Web Vitals are a set of real-world website performance metrics that Google considers critical to user experience. And Google has repeatedly stated that they have a direct influence on search rankings. W...

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Content Marketing For Small Businesses: Tips And Strategies For Growing Your Online Presence

5. July 202316. April 2024 by Lee Wilson • Content Marketing, Small Business SEO

Small businesses often struggle to develop a content marketing strategy that delivers real results in terms of traffic and revenue. There can be many reasons for this, but typically the limitations are related to: level of experience or exper...

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The Perfect Website Relaunch – Complete SEO Checklist

1. June 202319. October 2023 by David Attard • SEO

Whether you’re changing themes, switching domains, or moving servers, a website relaunch is a critical time for your online business. You’re relaunching to improve your search traffic and conversions... ...but with so many moving parts, the...

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SEO Audit: How To Analyze Your Site And Boost Your Rankings (Step-By-Step)

17. May 202319. October 2023 by David McSweeney • SEO

Google is a complex beast. For every search query, there are literally HUNDREDS of signals that determine where your site will rank. And while some signals are more important than others… ...they ALL count. Each one is a part of the SEO pie. ...

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Content Refresh: SEO’s ‘Quickest Win’

27. April 202319. January 2024 by David McSweeney • Content Marketing, SEO

There are no ‘quick wins’ in SEO, right? Well, not exactly. It’s true that SEO involves a lot of medium to long-term planning. And you definitely shouldn’t ignore those forward-thinking tasks. But… …there are some SEO tactics ...

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How to Soar to the Top of Google’s Rankings with E-E-A-T

15. March 202319. October 2023 by Chris Collins • Content Marketing, SEO

Content writing is hard. We all know it. You have to research in-depth articles. Source quotes from experts. And bring it all together in a uniquely compelling way. And the truth is you could do all that work, and still see your article buri...

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SEO Strategies for Different Types of Small Businesses

22. February 202316. April 2024 by Lee Wilson • SEO, Small Business SEO

SEO has become such an expansive field over the past decade that no single approach will work for every business. Online stores have to prioritise some strategies, while local businesses have to take a completely different path. Especially if you ...

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Top SEO Mistakes For Small Businesses To Avoid When Starting Out

15. December 202216. April 2024 by Lee Wilson • SEO, Small Business SEO

SEO is difficult for everyone but smaller businesses always face a steeper climb when starting out. Building a search presence from nothing is one of the biggest challenges you’ll face in SEO and it’s even harder if you’re dealing with limited ...

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How To Optimize Your Website’s Internal Links – An Actionable Guide

30. November 202219. October 2023 by Saša Ebach • SEO

Optimizing internal links is one of the basic tools of on-page SEO. But a lot of SEOs are only too happy to overlook it because it seems complicated – and its effectiveness is often underrated. Make no mistake: optimizing your internal links is ...

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Recap: The most important Google updates of 2022 (so far)

28. June 202219. October 2023 by seobility • SEO

The nature of Google updates is changing. Major core updates that completely shake up the search results are becoming less frequent. Instead, it’s getting harder to distinguish updates from “regular” SERP fluctuations as their impact seems t...

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New SEO Quiz by Seobility [+ Giveaway!]

1. June 202219. October 2023 by seobility • SEO, Seobility news

Are you ready to prove your SEO expertise in an ultimate knowledge test… while getting the chance to win one year of Seobility Premium for free? Then keep reading 🙂 Because today we’re introducing our brand new SEO Quiz that lets you test y...

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2021: Looking back at a year full of changes

31. December 202119. October 2023 by seobility • SEO, Seobility news

An exciting year is coming to an end tonight – do you also feel like time flew by in 2021?! During the past 12 months, we've not only experienced a lot here at Seobility but there have also been numerous Google updates that kept SEOs all over th...

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How (and why) SEO and CRO should work together

14. December 202119. October 2023 by Luca Tagliaferro • SEO

SEOs work very hard to gain the first position on Google search results. It’s a lot of work, takes a lot of effort, the use of good SEO tools, substantial experience, and oftentimes financial investment to rank high, especially for competitive ...

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Local Link Building: 10 Ways To Grow Your Search Presence and Build Your Brand

8. December 202119. October 2023 by Chris Collins • Local SEO, SEO

Getting traction for your local business isn't easy. But if there's one strategy we can all agree on, it's getting your business in front of more customers. And the best way to do that? Growing your local search presence online. In our previ...

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Local SEO Ranking Factors: 7 Keys to Local Search Success

2. December 202119. October 2023 by Chris Collins • Local SEO, SEO

If you're a local business owner, you know being visible online is more important than ever. Having a strong local search presence can make the difference between being virtually invisible... and bringing in a flood of customers. In our last bl...

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Google Business Profile Optimization (former: Google My Business): How To Sail To The Top Of Local Rankings

24. November 202114. August 2024 by Chris Collins • Local SEO, SEO

If you run a local business, having a strong online presence is critical for success. And the cornerstone of all your local SEO efforts is a great Google Business Profile. (Note: Maybe you're more familiar with Google Business Profile's old nam...

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New Feature: Local Pack Rankings in Seobility’s Rank Tracking

16. November 202119. October 2023 by seobility • Local SEO, Seobility news

Are you running a local business or providing local services? Then we’re happy to introduce a new Seobility feature to you that we’ve developed to support you even better in local SEO: from now on, you’ll be able to track your website’s ranki...

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Google Title Update: Everything You Need To Know

23. September 202119. October 2023 by seobility • SEO

Over the past few weeks, one topic has clearly dominated the SEO community: Google’s recent title update. Since mid-August, Google has been rewriting page titles of search results much more often, which leads to title tags (also called meta titles)...

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Google (Core) Updates in June and July 2021: An overview and recommendations

14. July 202119. October 2023 by seobility • SEO

Last updated on August 2, 2021 There's been a lot going on in Google search during the last few weeks - the June 2021 Core Update, the Page Experience Update, two spam updates, the July 2021 Core Update and finally the Link Spam Update. That makes...

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What’s the cost of SEO? – Free Tool: How Much To Rank

8. April 202119. October 2023 by seobility • SEO, Seobility news

What’s the cost of SEO? Or, to be more specific: How much does it cost to get a top ranking for a given keyword? Chances are that you faced this question before. If you ask an SEO expert, they will most likely respond with “it depends…”. A...

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Zero-Click Searches: What You Need to Know

31. March 202119. October 2023 by seobility • SEO

On March 22, Rand Fishkin published data at SparkToro that sent shockwaves through the SEO world. His conclusion: zero-click searches surged in 2020, now making up two-thirds of all Google searches. In his analysis of recent data from SimilarWeb, ...

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How To Build High Quality Backlinks [With Actionable Examples]

9. March 202119. October 2023 by David McSweeney • Content Marketing, SEO

There’s no getting away from it, backlinks are still a HUGE part of SEO. Bottom line: if you want to rank highly in search, you’ll need to build links to your site. But let’s face it, link building can be tough. So here’s the good ne...

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How to write the Perfect SEO Meta Description

3. March 202119. October 2023 by David McSweeney • General, SEO

Read any guide to on-page SEO, especially snippet optimization, and writing a unique meta description for EVERY page on your site will be listed as a fundamental. But here’s the thing: It’s been a LONG time since meta descriptions were a di...

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Case Study: How to Boost Your SERP Visibility with HowTo Rich Snippets

25. February 202126. March 2024 by David McSweeney • SEO

Note: Google stopped showing HowTo rich snippets in September 2023, so the results of this case study are no longer applicable. Google introduced how-to rich snippets in 2019. And they’re probably the shiniest of all shiny SERP features. They l...

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Google’s Passage Ranking Update: What You Need To Know

18. February 202119. October 2023 by seobility • General, SEO

On February 10, Google announced that a new ranking signal, Passage Ranking, went live for US-based searches in English. Passage Ranking is a new approach Google developed to identify and rank relevant passages within web pages in search. In its O...

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39 Page Speed Optimization Tips (To CRUSH Your Load Time)

9. February 202119. October 2023 by David Attard • SEO

Page speed is one of the few ranking factors publicly confirmed by Google. Which means… speeding up your website can get you more search traffic. The good news? This guide is PACKED with actionable page speed optimization tips you can impleme...

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December Core Update Analysis: Sorry Google, You Have a Spam Problem [Opinion]

18. December 202019. October 2023 by David McSweeney • SEO

David McSweeney is our Chief Editor here at Seobility. He wrote and edited most of the recent guides and articles on our blog. The following article is his assessment of the state of Google Core Updates. Google dropped an early Christmas prese...

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Google’s December 2020 Core Update – What should you do now?

10. December 202019. October 2023 by seobility • General, SEO

After a long break, Google finally decided it was time for a new core update: on December 3, Google announced the rollout of the "December 2020 Core Update"... Have you noticed considerable changes to your rankings since last week? It’s very lik...

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SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions

21. October 202010. November 2023 by Chris Collins • Content Marketing, General, SEO

We can all agree that writing amazing copy is a lot harder than it sounds. After all, you don't just have to write words that are persuasive. You have to get them to rank in search. And doing both at the same time is a real challenge. Don...

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SEO Content for Online Shops

9. September 202019. October 2023 by Alexander Rus • Content Marketing, eCommerce SEO, SEO

Are you tired of hearing: Content is king? Wouldn’t you rather learn about what kind of content you actually need for your online store and how to create it? Then, you’ve come to the right place. In this guide, Alexander Rus, founder o...

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SEO Best Practices for Businesses that are Impacted by Corona Crisis

27. April 202019. October 2023 by seobility • General, SEO

The recent Coronavirus (COVID-19) pandemic has left a lot of business owners in a precarious situation. Many had to put their services on “pause” by either closing up completely or by offering a limited range of services for a temporary period of...

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The 5 Biggest E-Commerce SEO Mistakes You Might be Guilty of in 2020

2. April 202019. October 2023 by Manish Dudharejia • eCommerce SEO, SEO

E-commerce SEO is not like regular SEO. Google takes serious strides to protect users from faulty, unoptimized online stores. As a result, getting an e-commerce site ranked on the SERPs is becoming harder by the day. For retail businesses that exist...

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Google Featured Snippet Update & New Seobility Feature

24. February 202019. October 2023 by seobility • General, SEO, Seobility news

On January 23, Google made a big announcement on Twitter: web pages that are listed as a featured snippet will no longer repeat on the first page of the organic search results. This caused a great outcry from the SEO industry with many site owners be...

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Google Update: BERT – The biggest update since RankBrain

4. December 201919. October 2023 by seobility • General, SEO

On October 24th, 2019, the way Google Search works took a huge leap when Google introduced a new update called BERT. According to the official announcement, this is the biggest change to the Google Search algorithm not only in 2019 but in the past fi...

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Google’s September 2019 Core Update – First Reactions

27. September 201919. October 2023 by seobility • General, SEO

It happened again: Google has released a new core algorithm update on September 24, which is still rolling out at the moment. If your website rankings have changed a lot this week, this could be due to this update. In this blog post, we will share wh...

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Google introduced new link attributes and announced to treat “nofollow” as a hint in the future

16. September 201919. October 2023 by seobility • General, SEO

Today we have some big news for you: On Tuesday, Google announced on its Webmaster Central Blog that it will treat nofollow link attributes only as a hint and not as a directive in the future. In addition, two new link attributes "sponsored" and "ugc...

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