Seobility speaks Spanish! – Why you should consider Spanish for your SEO strategy

We are happy to announce that Seobility is now fully available in Spanish!

Maybe you already know that Spanish is a very widespread language, but do you really know how important it is on the Internet?

Whether you already have a business in Spanish-speaking countries or you are thinking of expanding your company, the following figures will probably surprise you.

Discover below why you should consider Spanish for your SEO strategy and how Seobility helps you optimize your websites for a Spanish audience.

(Do you speak Spanish? Read the Spanish version of this article here.)

Spanish and its important role worldwide

Did you know that Spanish is the second most spoken native language in the world after Mandarin Chinese?

No less than 460 million people are native speakers of Spanish. It is the official and de facto language in 24 countries around the globe.

Source

Curiously, Spain is not the country with the most Spanish speakers (only 43 million) but Mexico, with more than 123 million inhabitants, takes that title.

This is followed by Colombia (50 million), Argentina (45 million), and the United States (42 million), which, according to several estimates, will surpass Spain in the number of native speakers in a couple of years already. If this trend continues, the US will become the country with the largest number of Spanish speakers in the world, surpassing even Mexico in 2050.

Therefore, Spanish is not only a very important language for all aspects, but the number of speakers also continues to increase, unlike other languages such as Swedish or Dutch – Sweden and the Netherlands are progressively assimilating English as a lingua franca.

Millions of people use Google in Spanish on a daily basis

Thanks to several factors such as improved connections, access via mobile devices, and a positive change in the way people perceive and trust the digital world, more and more people are accessing the Internet to perform all kinds of tasks.

In fact, according to the study Digital 2021 by Hootsuite and We Are Social, in 2021 the number of internet users has increased by 7.3 % globally. And of course, Spanish-speaking countries have been no exception.

For example, 88% of Argentines report connecting to the Internet at least once a day, while in Spain the percentage of internet users is around 90% (70-87% in Chile, Puerto Rico and Costa Rica and close to 70% in Mexico).

This means that not only are there more and more Spanish-speaking users on the net but also that these people are potential consumers of online products and services.

To give you an idea, Spanish is currently the third most used language on the Internet and the second on Facebook and Twitter.

The vast majority of this audience uses Google for informational and transactional searches, with a market share of over 95% in all Spanish-speaking countries (96% in Spain and in Mexico and 97% in South America as of 2020). This can be seen in the image below:

Source

Since this is an expanding market that practically only uses Google as their search engine, you can probably imagine the potential benefits of creating an SEO strategy including Spanish-speaking audiences from the very beginning.

Be aware! Spanish is a very diverse language

It would be a big mistake to think of all Spanish-speaking nations as one homogenous market since each country and region has its own cultural, historical, geographic, economic, and – although they all speak Spanish – idiomatic particularities.

So, if you want to expand to one or several of these countries, you will have to analyze each one and evaluate your strategy separately.

Let’s take a look at some examples.

This screenshot of our Keyword Rank Tracker shows that there are huge differences in CPCs for the same keyword “tarjeta de crédito” (English: “credit card”) for three different countries: Spain (ES), Mexico (MX) and Colombia (CO).

While the CPC in Spain is around 2.44 EUR ($2.86), it is 42.64 MXN ($2.13) in Mexico, and in Colombia, it drops to 2538.01 COP ($0.66). Therefore, not taking this cost disparity into account can have unforeseeable effects on your campaign.

Also, keep in mind that Spanish is a very rich and diverse language, and its uses differ from one country to another.

For example, a t-shirt is called camiseta in Colombia, Costa Rica, Ecuador, El Salvador, Spain and Mexico:

But the synonym remera is the more commonly used term in Argentina, Paraguay, and Uruguay:

If you look at the results for Argentina, you will see that the keyword remera practically triples the search volume of camiseta on Google. Therefore, a global strategy based on the keyword “camiseta” would leave you far behind your competition in Argentina.

Seobility speaks Spanish… What does this mean?

At Seobility we want to support our 5,000+ Spanish-speaking users by making our software and tools fully available in Spanish. And of course, our non-Spanish users can optimize their websites for Spanish audiences with Seobility as well.

Whether you already have an audience in Spanish or you are thinking of expanding your business, Seobility not only supports you with all tools adapted to Spanish, but you can also count on the following benefits:

1. Millions of Keywords

With Seobility, you can analyze and work with more than 430 million Spanish keywords from the following countries: Spain, Mexico, United States, Argentina, Colombia, Venezuela, Chile, Peru, Ecuador, Guatemala, Costa Rica, Uruguay, Bolivia, El Salvador, Paraguay, and Nicaragua.

Some examples of the millions of keywords supported in several countries (Spain, Mexico and US)

2. All Google country versions of Spanish-speaking countries

Seobility also supports and tracks all Google extensions in Spanish:

3. Analysis, reports, and much more

From now on the tools as well as all analyses, evaluations, and reports are also available in Spanish, which you can easily share with your clients.

You can also use the software and tools comprehensively in Spanish since all functions are based on Spanish keywords and search engines when crawling, evaluating, and monitoring your projects.

This way, for example, you can monitor your keywords not only at country and search engine level, but even at regional and city level, which is crucial for small and large businesses that need to rank for local searches.

4. Help and support for your SEO Strategy in Spanish

If you have questions or need help with the tools in Spanish, do not hesitate to contact me, in English or Spanish. I will be happy to help you.

Do you have any questions?

Write to me at [email protected]

Melodía, Marketing Specialist ES/Latam