On March 22, Rand Fishkin published data at SparkToro that sent shockwaves through the SEO world. His conclusion: zero-click searches surged in 2020, now making up two-thirds of all Google searches. In his analysis of recent data from SimilarWeb, Fishkin explains: “In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing … Continue reading Zero-Click Searches: What You Need to Know